You need people
to read your content
in a information
crowded world.
I’m here to make
them choose you.
A digital atélier
approach to design.
In a multiple possibilities scenario, people pick what they emotionally connect with. And the first stage to said connection is usually visual.
Kinsefor is a design and illustration
studio dedicated to carefully craft the communication-wise images to highlight the thousand words of editorials, brands, advertising agencies and institutions
since 2012.
A one person creative space with many professional ties and over a decade of experience in working remotely with international clients and colleagues. The studio is currently based in Málaga, Spain (European Union).
The human behind the pixels
Carla Lucena is a former advertising Art Director who eventually specialized in editorial production after art directing, illustrating and designing one of the
most awarded magazines in the Spanish industry for 5 years. That would lead to her nomination in the WIA 2020 among
other recognitions.
Core values
and aesthetics
Big-time yes to design history research, honest client needs analysis, neat organization, on time delivery, quality
pop culture references and -very specially-
mid century everything.
Huge hell no to wool pulling sales,
pixel-pushing production, crypto, the
so-called AI art and micromanagement.
If these bases match your project’s spirit you may have found a trusty life-long design provider.
Workshops, talks
& events.
From the design connection of Duchamp with the Punk scene to the survival of a freelance during an economical crisis: Lucena’s approach to education is a combination of easy-going theory, professional life learned lessons and a
wide collection of practice exercises to nurture the eye and brain. Some of the schools she has collaborated with are Miami Ad School Madrid, Universidad Europea and Fine Arts University of Málaga.
Interested for your next event? Get in touch.
List of services
Editorial & Content
Creative Direction
Illustration
Print design & layout
Infographic & data design
Branding
Naming
Brand architecture
Identity systems
Print & packaging